The number of witnesses available is inversely proportional to the skill you demonstrate.
There will never be anyone around to see you do something brilliant.
When you really screw up, you will get network coverage with a 40 share.
The number of customers that visit your shop is inversely proportional to the number of employees you have to wait on them.
When your entire staff is available no one will come.
When you are there alone, everyone will come and they will be impatient.
The more you cut your price to get business, the more likely you are to go out of business.
The more you try to compete on a price basis the lower your prices will go. Your income will follow.
The bigger your yellow pages ad is the more low priced calls from non-repeat customers you will get.
Increasing the ad size and cost increases the percentage of low profit calls you get.
The prize for beating out all other similar businesses for the biggest most expensive advertising in all the different yellow pages books is bankruptcy.
The more you advertise that you have 24 hour service the more security guards and insomniacs will call you in the middle of the night with request for price quotations.
You will get angry calls from people who stopped by your shop at midnight and you weren't there even though you advertised 24 hour service.
You will get calls after midnight from people who saw your 24 hour service claim and want to have you meet them at your shop immediately to cut one key on your 89 cent coupon special. {On this lost Leader you lose your mind and your sleep.}
