Typography
Typography (performed by a typographer) is the art of creatively arranging letterforms on a page to be printed, usually using a recognised typeface, in order to achieve a combination of both aesthetic and functional goals.
While the term orthography usually refers to correct writing in general, typography includes:
- layout of blocks of text on the page, and throughout a publication;
- thoughtful selection and use of typefaces (fonts);
- correct use of emphasis;
- optional decoration such as initials;
- adhering to rules of typographical syntax, such as when to use a hyphen vs. a dash, or what glyphs to use for quotation marks, which varies greatly among different languages.
Note that type design is generally considered a separate activity from typography, although it can be considered a branch thereof.
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2 Important typographers and type designers 3 Related topics 4 Reference 5 External links |
Typography is directing a message.
Only who knows the rules can break them when necessary.
Anyone meaning to be an expert at types, because he could read it, is quite fine mistaken.
The whole is more than the addition of its parts.
For design, the unprinted area is more important than the printed.
Good typography explains the content, not the designer.
In all arts the believe in counting and measuring leeds to the greatest mistakes.
Also the printed looks either good or bad, anyhow it always looks like somehow; and just this look marks its aesthetic value.
Type of humour
Is that a serif in your pocket or are you just glad to see me?
Don't let women design the period.
Typographers do it with character.
Goudy is my co-pilot.
Kiss me, I'm italic.
Quotations
Günter Gerhard Lange, found on typolis.de
found on typolis.de
Jan Tschichold, found on typolis.de
Laotse, found on typolis.de
Joachim Opfer, found on typolis.de
Kurt Weidemann, found on typolis.de
Paul Renner, found on typolis.de
Paul Renner, found on typolis.deImportant typographers and type designers
Related topics
Reference
External links