Piggly Wiggly
Piggly Wiggly is a supermarket chain in the Southeasternern and Midwestern states of the United States. It was founded in 1916 in Memphis, Tennessee by Clarence Saunders as the first self-service grocery store, where the customers picked items from the shelves without the aid of store clerks. There are presently over 600 independently owned and operated stores in 16 states. According to one employee handbook, the name is derived from the children's rhyme "This Little Piggy Went to Market."Its motto is "Piggly-Wiggly All Over the World". One rival entrepreneur opened a store: "Hoggly-Woggly Only One in the World" The Piggly Wiggly store appears in the movie Driving Miss Daisy, and decoy Piggly Wiggly trucks appear in Close Encounters of the Third Kind.