Panini (stickers)
Panini is the brand name of an Italian firm producing collectable stickers, based in Modena and named after the Panini brothers, who founded it in 1961.It became famous in the 1960s for its football collections, which soon became object of a wide interest and are now considered as a juvenile cultural phenomenon of the following decades. Rare stickers (figurine) can reach very high prices on the collectors market. Some popular games were originated regarding stickers, somehow used as play cards.
Giuseppe Panini, the eldest brother and the inventor of this business, and a collectionist himself, financed the creation of the Raccolte Fotografiche Modenesi (Modena's photografic collections), a precious archive containg more than 300,000 photographs and a similar amount of post cards, describing the life of the town and the evolution of photographic art.