Mitsubishi Motors Corporation
Mitsubishi Motors Corporation (in Japanese: 三菱自動車, in romaji Mitsubishi Jidosha Kabushiki Kaisha) is a Japanese automobile company, manufacturing an extensive range of cars and trucks (see Fuso). Mitsubishis are manufactured globally and exported into most major markets, including the Far East, Europe, and the U.S.
Mitsubishi has been engaged in a long-term venture with Chrysler (now DaimlerChrysler), assembling a series of cars and trucks for Chrysler brands since the early 1980s. Some Chrysler cars use Mitsubishi componentry, but have been gravitating toward more use of Mercedes-Benz componentry, which is considered superior.
Mitsubishi has also exported car platform designs and manufacturing know-how to Hyundai in South Korea and Proton in Malaysia.
Mitsubishi has recently fallen on hard economic times. With the exception of the Lancer Evolution rally homologation car, sales have dropped drastically, especially in the critical US 18-35 youth market it once had a hold of. DaimlerChrysler has refused to buy more Mitsubishi stock than it already has, and the company is scrambling to develop more cars to both retake the youth market and compete with companies such as Toyota and Honda. DaimlerChrysler have recently (July 2004) announced they are to sell their stake in Mitsubishi. In July, 2004, Mitsubishi announced that it would cancel the slow-selling Diamante, Montero Sport, and Montero, and would scale back purchase projections for the Mitsubishi/Hyundai/Chrysler Global Engine Manufacturing Alliance engines.
Stockholders:
- 37.1% DaimlerChrysler
- 14.95% Mitsubishi Heavy Industries
- 5.26% Mitsubishi Corporation
- 4.62% Capital Guardian Trust Company
| Table of contents |
|
2 Plants 3 Car models 4 External link |
Locations
Plants
Car models
External link