Conformity (psychology)

Conformity is the degree to which members of a group will change their views and attitudess to fit the views of the group. This can be influenced via unconscious processes or overt social pressure on individuals.

Famous experiments in conformity include:

Herbert Kelman named three subtypes of conformity:
  • compliance - conforming only publicly, but keeping your own views in private
  • identification - conforming while a group member, publicly and privately, but not after leaving the group
  • internalization - comforming publicly and privately, during and after group membership

See also mimetism

References

  • Kelman, H. (1958). Compliance, identification, and internalization: three processes of attitude change. Journal of Conflict Resolution, 2, 31-60.

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