Amazon.com
Amazon.com (NASDAQ:AMZN) is an American electronic commerce company based in Seattle, Washington. It was one of the first major companies to sell goods over the Internet. Amazon owns Alexa Internet, a9.com, and the Internet Movie Database (IMDb).
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2 Site features 3 Patent controversies 4 Expansion, locations, and partnerships 5 Trivia 6 Further reading 7 External links |
Founded as Cadabra.com by Jeff Bezos in 1994, the mainstream Internet's early days, the company began as an online bookstore. Bezos saw the potential of the Internet; while the largest brick-and-mortar bookstore might sell upwards of 200,000 titles, an online bookstore could sell many times more. Bezos renamed his company Amazon in deference to the world's most voluminous river, the Amazon. Amazon.com began service in July 1995. The company was originally incorporated in 1994 in the state of Washington and was reincorporated in 1996 in Delaware. Amazon.com had its initial public offering on May 15, 1997, trading on the NASDAQ stock exchange under the symbol AMZN at an IPO price of $18.00 per share (equivalent to $1.50 today due to stock splits).
Amazon's initial business plan was unique, in that the company did not expect to turn a profit for a good four to five years after it was founded. This strategy proved to be a sound one in the wake of the dotcom collapse of 2000. Amazon grew at a steady pace in the late 1990s while other Internet companies appeared out of nowhere and grew at a blindingly fast pace. Amazon's "slow" growth caused a number of its stockholders to complain, saying that the company was not reaching profitability fast enough. When the Internet "bubble" burst and many e-companies began going out of business, Amazon persevered and finally turned its first-ever profit in the fourth quarter of 2002. It totaled a meager $5 million, just 1 cent per share, on revenues of over $1 billion, but it was extremely important symbolically for a company that kept promising profitability but wasn't delivering. It has since remained profitable and maintained revenues of over $1 billion per fiscal quarter. In January 2004 Amazon posted its first full-year net profit (for calendar year 2003). Its profits were $35.3 million on revenues of $5.65 billion. Much of the growth of the company was due to its international division.
Recognizing the website's success in popularizing online shopping, Bezos was named Man of the Year by Time Magazine in 1999.
Amazon's bookstore quickly began expanding, branching off into retail sales of music CDss, videos and DVDs, software, consumer electronics, kitchen items, tools, lawn and garden items, toys, apparel, sporting goods, gourmet food, jewelry, watches, health and personal-care items, beauty products, and more. In January 2004, Amazon launched its Presidential Candidates feature, whereby customers could donate from $5 to $200 to the campaigns of U.S. presidential hopefuls.
Amazon assigns a unique identifier to all items it sells, the Amazon Standard Identification Number (ASIN). For books, the ASIN is the same as the item's ISBN. Amazon offers access to its catalog via web services, much as Google does to its search engine. In addition, Amazon's a9.com provides search engine services directly on the Amazon.com site.
Since October 23, 2003, the company (in cooperation with around 130 publishers) has been making it possible for customers to search for keywords in the full text of more than 120,000 books (or 33 million pages of text). This allows users to perform searches on copyrighted printed material that is not readily available elsewhere except for texts in the public domain (see list of digital library projects for examples of these) or otherwise available in digital form. The feature is known as "Search Inside the Book."
To avoid copyright violations, Amazon.com does not return the computer-readable text of the book but rather a picture of the page containing the found excerpt, disables printing of the pages, and puts limits on the number of pages in a book a single user can access.
The company has been controversial for its use of patents as an alleged hindrance to competitors. The "one click patent" is perhaps the best-known example of this. Amazon's use of the one-click patent against competitor Barnes and Noble's website led the Free Software Foundation to announce a boycott on Amazon in December 1999 [1]. The boycott was discontinued in September 2002 [1].
On February 25, 2003, the company was granted a patent titled "Method and system for conducting a discussion relating to an item" on Internet discussion boards.
Amazon.com operates retail websites not only for the United States, but also in Canada, the United Kingdom, the Netherlands, Germany, Austria, France and Japan. In addition, the websites of Borders;.com, Waldenbooks.com, Virginmega.com, Virginmega.co.jp, Waterstones.co.uk, CDNOW.com and HMV.com now redirect to Amazon's site for the country in question, for which these companies are paid referral fees. Typing ToysRUs.com into one's browser will similarly bring up Amazon.com's Toys & Games tab. Amazon.com also operates the retail websites of Target Corporation's internet properties (including the online stores of Target, Marshall Field's, and Mervyn's) and provides the technology behind AOL Shopping and the online NBA store.
Corporate headquarters are on Beacon Hill in Seattle, Washington; the rest of the Seattle workforce operates out of the International District and Rainier Valley. There are also domestic operations in Tacoma, Washington; Campbellsville and Lexington, Kentucky; Grand Forks, North Dakota; Huntington, West Virginia; New Castle, Delaware; Coffeyville, Kansas; Fairfax County, Virginia; and Fernley, Nevada. International operations are in Slough and Milton Keynes, England; Gourock, Scotland; Guyancourt and Orléans;, France; Munich, Regensburg and Bad Hersfeld, Germany; and Tokyo, Sapporo, and Ichikawa, Japan.
According to information in the Amazon.com discussion forums, Amazon derives about 40% of its sales from affiliates, whom they call "associates". By the end of 2003, Amazon had signed up almost one million associates.
Amazon bought the Internet Movie Database (IMDb) in April 1998, a move that upset a number of its long-time users; the transformation of IMDb from a public-domain, nonprofit site to a commercial venture was seen as a slap in the face to many Internet users. However, the IMDb has continued to grow and prosper.
Amazon bought Alexa Internet, Accept.com, and Exchange.com in a set of deals worth approximately $645M in June, 1999.
In 2002, Amazon became the exclusive retailer for the much-hyped Segway Human Transporter. Bezos was an early supporter of the Segway before its details were made public.
In 2004, Amazon launched a new search engine called a9.com. A9.com incorporates the above-mentioned Search Inside the Book feature, allowing users to search within the text of books as well as searching for text on the Web.
Business model
Site features
Patent controversies
Expansion, locations, and partnerships
Trivia
Further reading
External links